1. 7 out of 10 attendees plan to buy one or more products.

2. On average 76% asked for quotes and 26% signed purchase orders.

3. 72% of show visitors say the show influenced their buying decision.

4. 87% of attendees will share information obtained at an exhibition.

5. 64% of attendees tell at least 6 other people about the event.

6. 58% attend only the show in which you are exhibiting.

7. 40% are first-time attendees.

8. It costs 31% less to contact a potential buyer at a show than through traditional field sales calls.

9. The national average cost of reaching a visitor at a trade show is $212 compared with $308 to visit a prospect in the field.

10. An average of 1.6 personal follow-up sales visits are needed to a sale originating from a trade show lead. 3.7 visits are

required to close a non-show lead.

11. Over 71% of trade show attendees can authorize or approve the purchase of products or services; out of those over 70% are owners, managers, or professionals.

12. Statistics show that 83% of attendees at trade shows have the authority to purchase or the ability to strongly influence a purchasing decision.

13. Over 70% of visitors spend at least half a day at a trade show.